The story
Before the product there is a story. “We arrived to find a 400 lbs. bedridden man on the fourth floor. “ This is about emergency equipment needed to meet the challenges faced by rescue teams.
transformation
To make the complex simple, the everyday memorable and easy to share across disciplines.
Metaphor
To bridge 2018 stakeholder mindset to 2030 product intent.
vision
To capture a future service or product experience in a memorable visual narrative.
Influence
To communicate priorities and impact design.
INTRODUCE A USER EXPERIENCE WITH CONTEXT AND NARRATIVE…
VISUALIZE AN EXPERIENCE THAT A CAMERA CANNOT …
collaboration
An iterative process of thumbnails and rough concepts to review and refine into key images or sequences that capture the most essential design attributes.
Scene to story
Interviews, journey maps, profiles, benchmarks, user needs crafted into meaningful images that capture insight for stakeholders to share.
CREATE COMMUNICATION THAT IS SELF EXPLANATORY AND INTUITIVE
the map
Visualize the experiences
Feedback
The experience story, characters, setting and context to share and communicate your vision to drive feedback, input and understanding
context
Creating visuals that are layered with cues to narrate product or service opportunities