All too often the “story” is overlooked as redundant, unnecessary or even obvious. It is seen as a “pitch” or sales exercise to be crafted last, not as a foundation in which to build and align the team with a unified vision. Teams can be optimistic and see a variety of opportunities, but fail to articulate one specific clear vision, assuming it will rise to present itself later in the process. “Story” is there to communicate purpose before the solution.
Coffee House sketching to highlight key service experiences…
Human-Centered Design brings tools to collaborate, workshops filled with cross-functional teams and co-creation. It creates interactions that bring insight and perspective at times missing in the development process.
These activities are vital to understanding insight, value, and need. But, at times the result, can lack emotion and seem clinical even cold, difficult to present, share and document in a meaningful way to others less connected. We construct empathy, personas, stakeholder or journey maps with post-it notes, mind maps and lists.
Extremely Valuable but often cold and clinical. Insight can be hard to understand and share.
Story is a way to communicate these crucial activities. It brings emotion and context that is meaningful, memorable and easy to understand.
Story can be served by many media, film, audio, text, animation, photography, and typography. It brings the next level of context to any discussion. Adding a layer of definition through characters, settings, and situations that communicate, and engage. I am looking to create an impact with those who have a story they need to uncover. To help bring a vision to life.
Projects like Airbnb’s “Snow White” showcase the power of storyboarding to share ideas and collaborate in new ways. Pixar artist Nick Sung worked with stakeholders to visualize key interactions and moments in the customer journey.
Nick Sung Pixar Storyboard for Airbnb
Airbnb Storyboarding
The Coffee House Experience.
A mix of storyboard, empathy research, storytelling to capture more than the details, to show emotion and mood. Sketches can bring a story to life, because of what they pay attention to as well as what they omit. Merged with qualitative and qualitative data to engage and immerse a viewer into the research.
I welcome your input and hope to find others interested as I go forward.
Meeting new friends
Saturday mornings to catch up
Out of the house in the community
That moment you enter the room…
catching up on the week..
Needing her space for homework…